About Us

St-Amour Creative is the independent practice of Creative Directors Leon and Alexandra St-Amour. Together, we help brands shape identities, tell stories and create experiences across fashion, tech, luxury and hospitality.

Leon has provided creative direction for brands including Christie’s, Amazon and MR PORTER in both the UK and the US, creating brand identities, campaigns and content that bridge culture, commerce and technology.

Alexandra has built and evolved brands at NET-A-PORTER, Shopbop and Olivela, leading large-scale rebrands, digital platforms and customer experiences across luxury fashion and lifestyle. Her expertise spans brand identity, e-commerce, editorial, content, UX/UI and social commerce.

We work closely with brands as creative partners, embedding within teams where needed while remaining flexible enough to support individual projects. From brand identity and digital experiences to campaigns and content, we combine strategic thinking with hands-on creative direction to produce thoughtful, lasting work.