Creative direction for the launch of Fabergé’s Winter Egg, uniting exhibition design, film and social content into a single immersive campaign. Using projection, sound and spatial illusion, the campaign transformed a miniature masterpiece into a large-scale immersive experience that captivated audiences and amplified the story of the sale. A rare and unique creation by Fabergé for the Russian imperial family, The WInter Egg sold for more than $30 million, breaking the auction record for a creation by the jeweler.