Creative direction for the launch of Fabergé's Winter Egg, uniting exhibition design, film and social content into a single immersive campaign. Working alongside still life photographer Thomas Brown on film and motion and Christie’s creative team on the exhibition design, the project transformed a miniature masterpiece into a large-scale visitor experience using projection, sound and spatial illusion. The Winter Egg sold for more than $30 million the subsequent auction, setting a new record for a Fabergé creation.