Mr Porter was built from zero as a global brand designed from the ground up, with culture, content, and commerce created to operate as a single ecosystem. As the founding creative director, working alonside side visionary leaders such as Natalie Massenet, Jeremy Langmead and Toby Bateman, Leon helped to define how the brand worked at every level: establishing its architecture, voice, and platforms so content functioned as a system, not a series of campaigns. The work was designed for longevity and scale, shaping how the brand grew while maintaining a consistent cultural point of view.