Ritual branding
Ritual branding

Fashion exhibition and visual identity

For Vivienne Westwood: The Personal Collection, Leon developed a creative approach which tied together a campaign, an exhibition and a full takeover of Christie’s King Street. The project translated Westwood’s radical spirit into a bold, highly visible public moment, from large-scale exterior interventions to an immersive in-gallery experience that brought together over four decades of her personal wardrobe.

Ritual branding
Ritual branding